Googles Latest Update for Its Algorithm in Detail
Posted on April 20, 2008
Filed Under Uncategorized |
Google
has recently launched an update for its search engine’s algorithm. Nicknamed
“Jagger” this update has resulted to critical changes in the way that
Google gives weight to certain factors that it looks at in coming up for page
rank.
Because of this, there
have been dramatic changes to Google’s search results. Google for its part has
claimed that it is only out to give out more relevant search engine results
that would maximize the searcher’s experience.
Over the weeks after the
update was implemented, several sites that have not been placed in top spots
have suddenly flew in ranking while some of those that have been ranked high
previously have found their ranking fluctuating. What is the update about? And
what changes have been introduced into Google’s system?
Older Sites See
Prominence in Results
One of the three
affected areas is the domain age or the website history. Google has decided to
place emphasis on the site’s age in calculating page rank. One obvious effect
of this is that older sites have suddenly appeared in the top spots of every
search result page, outdoing the newer sites.
This change has brought
about several questionable effects. If the older sites have a lot more
information than the relatively newer site that has previously held the top
spot, then it is good. But if they don’t, then Google has inadvertently
prejudiced against newer sites with better quality. By default, older sites
have outdated information that would most likely be irrelevant or lacking
information to help a web searcher in his quest for information.
On a positive note, the
greater weight on the older sites has resulted to suppression of a black hat
technique of launching multiple domains just to gain ranks.
Google Recalculates
Values for Back links
, although most people find this
unlikely.
About the author
Tags: algorithm, back links, black hat, critical changes, dramatic changes, Google, Marketing, page rank, prominence, rank one, relevant search engine, s system, search engine optimization, search engine optimization firm, search engine results, search result, suppression, tamani, web searcher, website history
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