Choosing the Right Promotional Umbrellas For Your Target Market

Posted on April 18, 2008
Filed Under Uncategorized |

The wide variety of styles and colors available for promotional umbrellas makes it easy to choose a range that’s just right for your promotional campaign. If you’re not certain which promotional umbrellas are best for your needs, here are a few suggestions to help you design and plan your promotional umbrellas.

The most important thing to consider when deciding on a range of promotional umbrellas for your incentive scheme or other promotional campaign is your target market. The styles, colors and even the materials that you choose should be determined by the things that your target market will find most appealing. In general, these qualities are most appealing to the following specific markets:

Children

Umbrellas may seem an odd choice of promotional item for a product aimed at children unless you think back to how very grown up you felt carrying your very own first umbrella. When you’re choosing promotional umbrellas for a children’s market you have to consider two markets ? parents and children. Size is important ? those enormous golf umbrellas that are so popular with adults will carry small children off their feet with the first stiff breeze. Mini golf umbrellas are the perfect size for small fries, and come in a huge range of colors so that you can match them to your logo and message. For the parents, you’ll want to be conscious of safety ? careful of the pointy umbrella tip. You can find great budget busting umbrellas with a safety tip that will please the most exacting of parents.

The Youth Market

Are you marketing a brand to teens and tweens? Novelty and colour are your two best friends. This is the age that’s most likely to want to leave their brolly behind when they leave the house ? it’s SO uncool to be bothered by a bit of rain. They wouldn’t be caught dead carrying their father’s umbrella in banker’s black, but give them flashy, eye-popping colors and their favorite artists and slogans on an umbrella and they’ll be lining up to earn them as incentives.

Executives and Professionals

Professionals look for quality in a stylish, well-made umbrella. Choose colors that complement your logo best, and go easy on the flashy artwork. Don’t skimp on quality, though. These are the folks that will most appreciate features like storm vents, extra width and the very best materials. Wood stock handles are de rigueur, and special features like engraved ferrules and your logo discreetly printed on the umbrella barrel will make an excellent impression on this market.

Sportsmen

They call them “golf umbrellas? for a reason. Promotional umbrellas designed for golfers have all the features that most people appreciate in a good umbrella. The traditional golf umbrella is a full 60 inches wide, offering plenty of cover from the elements. The best quality promotional umbrellas from companies like Hoyland and Slazenger include storm vents to let the wind pass through while keeping out the rain, thus preventing that most frustrating occurrence ? the inside-out umbrella. Pick bright colors, dual colored panels and your logo proudly displayed on one or more of the fabric panels.

Promotional umbrellas have a lot to offer advertisers , not the least of which is the flexibility to customize your promotional items to fit the occasion or business you are promoting.

About the author

Gareth Parkin is the co-founder of Ideasbynet, the UK’s leading online promotional umbrellas and custom printed promotional umbrellas and promotional gifts company based in the north of England.

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