Do Not Trick Your Customers With False Headlines
Their motive is to get the subscriber open and read the mail. But then there is a difference in motivation and interest. To increase the number of emails opened, many people try to trick their
subscribers by providing catchy but misleading headlines. If somebody clicks your mail because he is interested in it, you would have higher response rate with more mails being opened.
Do Not Trick Your Customers With False Headlines
Their motive is to get the subscriber open and read the mail. But then there is a difference in motivation and interest. To increase the number of emails opened, many people try to trick their
subscribers by providing catchy but misleading headlines. If somebody clicks your mail because he is interested in it, you would have higher response rate with more mails being opened.