Dell’s SMB Services Strategy
Dell is trying to make a new expansion into services a key part of its “Dell 2.0? business transformation effort. Read Ann’s insight into Dell’s SMB services strategy.
When I wrote about Dell’s SMB-oriented product lines in July, I noted that several experts stressed that Dell would also need to beef up its service offerings if it hoped to expand its SMB business.
Indeed, according to a recent Forbes article, Dell should focus narrowly on SMB services, as it really can’t hope to compete with IBM or HP for big service contracts with larger companies. Dell’s service business suffered an embarrassing setback in 2006 when Philips canceled a five-year deal in which Dell would have managed desktop PCs for 75,000 users.
Create a Coaching Program for Your Multiple Steams of Income Funnel
Whatever your profession, you’ve amassed a great deal of information in your field or industry. There’s an eager and willing audience who will gladly pay for your information and experience. One of the best ways to package and market what you have learned is through the addition of a coaching program to your product and service offerings.
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Whether you’re a chiropractor, an exterminator, a carpet cleaner, or a professional organizer, you’ve amassed a great deal of information in your field or industry. You have two primary targets to whom you can market this information: