Sell the Store, Not the Chair
The purpose of teaching a salesman to spend extra time with a customer to discuss the store’s long-term relationships with customers is to attempt to educate the buyer and create brand loyalty. Over time, brand loyalty and the desire to work with a store that stands behind their product can overcome many objections, including pricing.
Copyright (c) 2008 Nick Nanton
Alternatives to Traditional Men’s Wedding Bands
One of these people happened to be a close friend of mine of many years who got engaged only a couple of months ago. This person is the type of man that wears no jewelry and finds the majority of it feminine.
When a person, typically a man, thinks of men’s wedding bands they will often shudder at the thought of having to wear a traditional gold, silver, and in some cases diamond rings. Not that some of things rings aren’t striking in their own right but most men find these types and style of rings to be somewhat less macho than they would prefer. Having known several men who got engaged recently I can tell you that this is absolutely true.
Are You A Good Salesman?
I have seen many salesmen try and fail because of their failure to overcome objection. Many new salesmen get discouraged when the customer says no. I remember at Kirby we had a saying, we can hear 1,000 no’s, but all we need is one yes. When dealing with customers one must understand it’s much easier for them to say no than yes. What we as salesmen have to do is get the reason for the objection, than think of a savvy comeback. I look at it as a war of wit, and in order to make the sale, you must think fast and hit them with counters for every objection they throw at you.
How To Set Sales Appointments On The Phone
The tools
Phone, a notepad and a pen which works, a computer running a contact-manager program and a source of prospects.
Nice but not essential a recording system and a headset.
Method
If you are working from a paper-based source of prospects make a mark by the record you are about to call, then dial the number.
This is what I say, adapt your script as needed.
‘Good morning, my name is Robert Seviour. Do you have a Sales Manager?’ (substitute the job-title / function you are looking for).
‘Can I get his / her name please?’ Then, ‘Can you put me through?’