Look to the Future

How you would look to what will happen in the future

iDevelop’s Ray of Power

Ray Power has chosen to work in Macedonia. Why?

Interview with Ray Power, main shareholder and General Manager of iDevelop, Macedonia and Chairman of the British Business Group

1. Can you briefly describe your product, your market niche, and marketing strategy?

RP: In brief, it is a solution that allows companies to monitor their website traffic in real time and initiate chats with those visitors without any downloads etc.  Our primary market is the SME (Small to Medium Enterprises) segment and we are finding a lot of success with realtors, travel agencies, hotels and car dealerships.

Marketing Strategies: Six Quick Marketing Rituals That Work

Marketing your business doesn’t have to be overwhelming. The trick is to create effective marketing strategies and rituals that are easy to execute each day. Here are six marketing rituals I use to make sure my marketing plans get implemented so I continue to generate a steady stream of new clients.

There’s one piece of information that can come as a big surprise to many women business owners. It is this: being a technical expert at what you do isn’t good enough to attract all the clients you want.

The Ultimate Small Business Target Marketing Powerhouse is the Joint Venture

When you include joint venture and strategic alliances with your small business target marketing strategies, you are dramatically leveraging your marketing and have the serious potential to achieve dramatic increases in sales and profits.

Copyright (c) 2008 Paul Flood Marketing, LLC

What is consistently rated as one of the most effective small business target marketing strategies? Without a doubt it is the Joint Venture (JV), also known as a strategic alliance. Target, or niche marketing means that you are marketing directly to the prospect most likely to buy your product or service. Your JV strategy can be the ultimate form of target marketing since you are using the targeted customer and prospect list of another business owner.

Product Creation Tips: Time To Quit The Nine To Five

Creating your own how to product and being able to effectively market that product could make you the money that you have always dreamed of. Here are some ideas on how to get started.

How many people out there are ecstatic to go to their 40 hour per week nine to five job? The boss constantly hovering over them making them feel crazy and they hope that one day will come when they can walk out of the cubicle and never look back. Is it really possible to make that dream come true?

Business Gifts - Evaluate Your Companies Performance

Every company wants to lead in the competition of international market. This is not possible for all, but some companies come up with the right marketing strategy. Choosing the right one is very important in this field.  Marketing products and business gifts build corporate identity.

To create exposure and positive recognition, good promotional gifts are compulsory. Products should reflect the personality of the company. The company or organization is more likely to build morale better by using promotional gifts. These gift items work as a source of encouragement for the employees. It is proven that such items in the office increase unity, morale and team work. Employees are more likely to feel proud showing off personalised business gifts that are of a quality nature rather than cheaper alternatives.

10 Free Products to Boost Your Business

Every business could use a little extra help, right?  Take advantage of the many free business boosting tools available.  They don’t take any cash out of your budget and the profits from using them can be fantastic. 

Every business could use a little extra help, right?  Take advantage of the many free business boosting tools available.  They don’t take any cash out of your budget and the profits from using them can be fantastic. 

10 Free Products to Boost Your Business

Every business could use a little extra help, right?  Take advantage of the many free business boosting tools available.  They don’t take any cash out of your budget and the profits from using them can be fantastic. 

Every business could use a little extra help, right?  Take advantage of the many free business boosting tools available.  They don’t take any cash out of your budget and the profits from using them can be fantastic. 

Marketing Follow Up Strategy

Marketing is all about fostering a relationship with people and one of the key ways to do this is by having consistent and relevant follow-up as part of your marketing strategy. Find out why follow-up is critical to your business success and learn 13 ways to incorporate follow-up into your sales and marketing process.

As small business owners, we worry about contacting people too much - but no one tells us how much is too much! Many of us think that a follow-up strategy is to email or call someone a week or two after the initial contact and then maybe touch base occasionally over the next few months.

Share a message through promotional mugs

Promotional mugs are a fantastic way to help get out your corporate name and logo, however they are really only best used when part of a much larger marketing strategy. As with all things business it is important not to put all of your eggs in one basket, and in this case that basket is promotional mugs.

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