How your home page is an internet version of your elevator speech

How to use your elevator speech as a start point for your website copy.

I was reminded recently of a trap that it’s very easy to fall into when it comes to writing copy for your life coaching website. It’s that old re-inventing the wheel story. You can talk to people about what you do, but when it comes to writing it down, you lose the words. But who, I wonder, said that you need to find different words in the first place?

This is a preview of How your home page is an internet version of your elevator speech. Read the full post (690 words, estimated 2:46 mins reading time)

Share This

Close
E-mail It