How your home page is an internet version of your elevator speech
How to use your elevator speech as a start point for your website copy.
I was reminded recently of a trap that it’s very easy to fall into when it comes to writing copy for your life coaching website. It’s that old re-inventing the wheel story. You can talk to people about what you do, but when it comes to writing it down, you lose the words. But who, I wonder, said that you need to find different words in the first place?
The Dreaded Elevator Speech - Important For Job Seekers And Attorneys
Life today is hectic and so is business. Everyone is in search of ways to make quick decisions on minimum information. Whether you have a business, work in a business or are looking for work you need to have a quick way to introduce yourself and grab someone’s attention. Hence – the elevator speech or the 30 second introduction.
Why is it called an “elevator speech”? Suppose you are in an elevator and the person next to you says, “What do you do?” Using your elevator speech enables you to answer that question concisely in the time it takes for the elevator to get to the person’s destination floor.