Women…Use Those Strengths

To succeed in Corporate America, women need to do a better job of identifying, focusing on and talking about their strengths. Here are some ways!

What are your strengths? Can you articulate them? Do you focus on them? I’m going to guess that you don’t as much as you shouldfor two reasons. One is the psychological phenomenon of “positive” and “negative illusion”. Research shows men have “positive illusion”thinking they are smarter and more capable than they actually are. In contrast, women tend to have “negative illusion” which is the opposite. Therefore, we look at everything that we are doing wrong, as opposed to our strengths. The other reasons you probably don’t focus on your strengths as much as you should is that Corporate America has rewarded people in the past for pointing out and working on weaknesses (or the PC term”areas for improvement”).

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