The History of Business Intelligence
Learn more about business intelligence.
In 1958, Hans Peter Luhn published an article in the IBM Journal entitled “A Business Intelligence System.? Decades later Mr. Luhn’s concept has spawned a host of new companies and software programs dedicated to providing business intelligence that companies can use to improve their decision making process. The world and the market have changed since Mr. Luhn published his paper and, although some of the fundamentals have remained the same, the advent of computerization has changed how business intelligence is obtained.
Luhn’s Business Intelligence Concepts
Strategic Alliances: Make Them Work
In terms of marketing, strategic alliances offer several advantages. To make sure the strategic partnership works to everyone’s benefit, read about the questions you need to consider as you go through the different stages of setting up and operating a strategic alliance.
The simplest definition of a strategic alliance is: the joining of forces and resources, for a specified or indefinite period, to achieve a common bjective. Partners can share resources such as products, distribution channels, services, customer lists, knowledge and expertise.
In terms of marketing, strategic alliances offer several advantages:
- expand their email/customer email lists