Using Your Client Base to Market Your Law Firm
Major law firms will spend tens of thousands of dollars each year on full-time or outside personnel to create and conduct client reviews, and much more incorporating findings into marketing tools. However, even solo practitioners and small firms can capitalize on successful client review/marketing strategies with a little “sweat equity” investment versus a big budget.
Your law firm’s best marketing tool is your client base. “Reality-based” marketing is taking the lead over campaigns that once dedicated millions to hiring paid celebrities to promote your services. Why? Clients are “real” people who can tell “real” stories about how your business helped them, inspired them or offers the most desirable services.