Are You Ready For Xx1c Fitness?!

There’s an exciting concept emerging which may rapidly influence the way we view key areas of fitness:

· Market: Participation rates; “more people, more active, more of the time”.

· Message: The benefits of active living across the lifecycle (from young to old)

· Media: The optimal exercise mix: Frequency, Intensity, Time + Type (FITT)

This entirely new field of scientific discovery is being termed “Cognitive or Brain Fitness”. Indeed more has been learnt about the brain in the last 10-15yr, than the total sum of knowledge before then, and its significance could be widespread.

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