What’s in a Name?

You need to think how you are going to present your business right from the start. What name will work? Are the business images saying what they need to? Is your brand communication clear?

Possibly your entire image ? take time to choose the right name. Think about the last time you named a child or a pet or perhaps that prize-winning racehorse! How many days and nights did you agonise over choosing just the right name? Think of all the baby name books, the names that jumped out at you while watching TV or listening to the radio. How they sounded when you said them out loud.

This is a preview of What’s in a Name?. Read the full post (691 words, estimated 2:46 mins reading time)

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