Is all Publicity Good Publicity?

The power of the press can often make or break a business. But often people think that any publicity at all is better than none. Beware…your personal brand is at stake.

The answer is?yes and no. Often it’s how well the message is managed when the story hits the headlines.

In May 2005 came the shocking news via worldwide media of Australian pop singer Kylie Minogue’s diagnosis with breast cancer. Unfortunately being the public figure that she is, there was no way this news was going to go unnoticed.

This is a preview of Is all Publicity Good Publicity?. Read the full post (846 words, estimated 3:23 mins reading time)

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