In Adding Value to Your Business Model, One Thing Should Lead to Another
Focus on finding value improvements that open the doors to further value improvements, and your business model will improve its profitability in exponential ways.
As you consider the type of value you want to add to your business model, you should also examine the longer-term consequences. Otherwise, you may create short-term solutions that offer limited benefits.
For example, adding new variations on a fad toy, like a hula hoop, will extend its life. Yet, at some point, the fad will be over no matter what you do. The rewards of offering those variations will not continue to expand into the future.