Novelty Promotional Mugs Are Fantastic
Posted on April 13, 2008
Filed Under Advertising |
Novelty promotional mugs are a fantastic way to break out of the traditional promotional mug mold. Novelty promotional mugsdo not necessarily need to be tacky or garish, but can exude several signs of quick wit, and subtle nuances.
The fact is depending on the types of events that you plan on distributing your promotional mugs a subtle novelty promotional mug may be more effective than a more blunt and in-your-face promotional mug. The choice is of course yours, however you will want to pay due diligence when making this decision as it could make or break the effectiveness of your promotional mug in your marketing strategy.
For an over-the-top novelty promotional mugsyou are definitely going to want to use an interesting shape. Rather than the traditional mug form factor of small cup and handle you will want to choose a form factor that somehow relates back to products that your company produces. For instance if you are a home furnishing company you may want to make a promotional mug in the shape of a lampshade. Or if you are a children’s toy company you may want to make a promotional mug in the shape of a rubber duck. Let your current products be your guide, and an ideal shape is sure to make itself apparent.
A quick note on specialized shaped promotional mugs, they are likely to be quite expensive, especially in limited runs. You are definitely going to want to take some time and talk to several different manufacturers to get a good quote, as well as to determine the best materials to make your promotional mug out of. The material choice for novelty promotional mug is endless, and can range anywhere from glass to metal to plastic. Some materials are more suited to certain shapes than others, and some materials are more suited to certain price points than others, so getting a broad range of opinions and quotes from different manufacturers for your promotional mugs is essential.
If you are choosing to produce a more subtle type of novelty promotional mug the same rules apply though you are likely to spend less money and receive the mugs and a quicker time frame. For instance a subtle novelty promotional mug could just be a typical ceramic mug with a very clever or witty cartoon or expression printed alongside your corporate logo or slogan. While this is definitely not an over-the-top promotional mug the novelty value is still there in a subtler form.
You are generally going to want to keep towards total novelty when you are dealing with a largely adult audience and covering grown-up topics. For instance an insurance company would do well with producing subtle novelty promotional mugs, however an over-the-top promotional mug in the shape of an insurance bill would definitely be a waste.
When you are dealing largely with children , or are promoting a company that has to do with products that are normally associated with fun things than an over-the-top novelty promotional mugs are definitely in order and will not look funny alongside your company’s other marketing materials.
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Tags: best materials, current products, due diligence, home furnishing, lampshade, marketing strategy, material choice, mold, promotional mugs, quotes, rubber duck, rul, shape, shapes, signs, subtle nuances, toy company, wit
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